Writing Winning Offers

Your offer is more than just a number - it's a complete package that tells the seller why you're the right buyer. Learn how to craft compelling offers that stand out in DFW's competitive market.

Phase 4: Active Shopping Stage 4.2: Making Offers

What You'll Learn

The highest offer doesn't always win. Sellers care about certainty - will this deal actually close? A slightly lower offer from a well-qualified buyer with clean terms often beats a higher offer loaded with contingencies.

Understand all components of a purchase offer beyond just price
Calculate appropriate earnest money amounts for your situation
Navigate contingencies to protect yourself without weakening your offer
Use proven strategies to strengthen your offer competitively

Anatomy of a Purchase Offer

A purchase offer (formally called a "contract" in Texas) has many components beyond just the price. Understanding each element helps you craft a stronger overall package.

Purchase Price

The amount you're offering to pay for the property. In Texas, this is typically negotiable from the listing price based on market conditions, property condition, and competition.

Pro Tip: Your agent can pull comparable sales to help determine fair market value - don't just guess or automatically offer asking price.

Earnest Money

A deposit (typically 1-3% of purchase price in DFW) that shows you're serious. This goes into escrow and is applied to your closing costs - but can be forfeited if you back out without a valid contingency.

Pro Tip: More earnest money signals commitment. In competitive situations, 2-3% can help your offer stand out.

Financing Terms

How you'll pay - conventional, FHA, VA, cash, etc. Cash offers are strongest; conventional with 20%+ down is next. FHA/VA loans have more requirements sellers may view as hurdles.

Pro Tip: Include your pre-approval letter to prove you can actually get the loan you're proposing.

Down Payment Amount

The percentage you'll pay upfront. Higher down payments reduce lender risk and signal financial strength to sellers. They also mean smaller loans and lower monthly payments for you.

Pro Tip: Even if you qualify for 3% down, offering 10-20% shows sellers you have financial reserves.

Closing Date

When you'll complete the purchase. Standard in Texas is 30-45 days. Faster can be attractive to sellers; slower may work if they need time to find their next home.

Pro Tip: Ask your agent to find out the seller's preferred timeline - matching it can matter more than a few thousand dollars.

Contingencies

Conditions that must be met for the deal to proceed. Common ones include financing, appraisal, inspection, and sale of current home. Fewer contingencies = stronger offer, but more risk for you.

Pro Tip: Never waive the option period entirely - but you might shorten it from 10 days to 7 to show confidence.

Earnest Money: How Much Should You Offer?

Earnest money is your "good faith" deposit that shows the seller you're serious. If you complete the purchase, it's credited toward your down payment or closing costs. If you back out without a valid reason, you could lose it.

Earnest Money Calculator

Recommended Range for DFW:

Standard (1%)
$3,500
Competitive (2%)
$7,000
Strong (3%)
$10,500

When 1% Works

  • Slower market conditions
  • Home has been listed 30+ days
  • Few competing buyers expected
  • You need to preserve cash

When to Go Higher

  • Multiple offers expected
  • Hot neighborhood/price point
  • Home just hit market
  • You really want THIS house
📌
Earnest Money Protection

In Texas, you have an "option period" (typically 7-10 days) where you can back out for ANY reason and only lose your option fee (usually $100-$500), not your earnest money. This is your protection - don't skip it to make your offer look stronger.

Understanding Contingencies

Contingencies are your "exit doors" - conditions that let you back out of the deal and keep your earnest money if something goes wrong. The catch: more contingencies mean more ways the deal could fall apart, which makes sellers nervous.

Contingency
Risk if Waived
Strength Boost
Include?
Financing ContingencyProtection if your loan falls through
High Risk Medium
Appraisal ContingencyProtection if home appraises low
High Risk Medium
Option Period (Texas)Time to inspect and back out for any reason
High Risk Low
Home Sale ContingencyMust sell your current home first
Low Risk High
HOA Document ReviewTime to review HOA rules and finances
Medium Risk Low
💡
Our Recommendation

For first-time buyers, keep all standard contingencies in place. The risk of waiving them far outweighs any competitive advantage. If you're in a multiple-offer situation, there are better ways to strengthen your offer than removing your safety nets.

Strategies to Strengthen Your Offer

If you're competing with other buyers, here are ways to make your offer more attractive without taking on unreasonable risk.

Increase Earnest Money

Going from 1% to 2-3% shows serious commitment. This money still goes toward your purchase, so it's not "extra" cost - just timing.

Impact: High signal, zero additional cost

Get Fully Underwritten

Go beyond pre-approval to full underwriting before making offers. This means your loan is essentially guaranteed, making financing risk nearly zero.

Impact: Very strong - approaches cash offer confidence

Shorten Option Period

Instead of 10 days, offer 7 days. You can still do inspections and due diligence - just on a tighter timeline.

Impact: Shows confidence without removing protection

Increase Option Fee

Bump your option fee from $200 to $500 or more. This is non-refundable if you back out, showing you're confident you'll proceed.

Impact: Modest cost, signals commitment

Offer Flexibility on Closing

Ask the seller's preferred closing date and accommodate it. Many sellers value timing as much as price.

Impact: High value to sellers, no cost to you

Appraisal Gap Coverage

Agree to cover a gap (up to X amount) if the home appraises below your offer price. Only do this if you have the cash reserves.

Impact: Strong, but requires cash reserves

Reduce Seller Concessions Ask

If you were planning to ask the seller to pay closing costs, consider reducing or eliminating this request.

Impact: Makes your offer worth more to seller

Include Pre-Approval Letter

Always include your pre-approval letter showing you're qualified for the loan amount. This is table stakes, but some buyers forget.

Impact: Essential - offers without it are weaker

The Offer Timeline

Understanding the typical timeline helps you stay prepared and responsive. In competitive markets, speed matters.

1
Find Home
Day 1
2
Tour & Decide
Day 1-2
3
Draft Offer
Hours
4
Submit
Same Day
5
Await Response
1-3 Days
6
Negotiate/Accept
1-2 Days

Be Ready to Move Fast

  • Have pre-approval letter ready
  • Know your maximum budget firmly
  • Earnest money funds accessible
  • Clear schedule for quick tours
  • Agent available evenings/weekends

Response Possibilities

  • Accepted: Move to option period
  • Countered: Negotiate terms
  • Rejected: Seller chose another offer
  • Multiple counter: Best-and-final request
  • No response: Follow up through agent

Common Offer Mistakes to Avoid

Offering Your Maximum First

Starting with your highest possible price leaves no room for negotiation and may lead to overpaying if you could have gotten it for less.

Instead: Start with a competitive offer based on comps, leaving some room to increase if countered.

Waiving All Contingencies

Removing all protections to "win" can result in buying a house with hidden problems or losing your earnest money if financing falls through.

Instead: Shorten timeframes or increase deposits rather than eliminating protections entirely.

Lowballing in Hot Markets

Offering 10-15% below asking on a competitively priced home usually just annoys sellers and wastes everyone's time. You won't even get a counter.

Instead: Research comps. If the home is priced fairly, offer close to asking or above in hot markets.

Being Slow to Respond

Taking days to respond to a counter offer signals lack of seriousness. In hot markets, sellers may move on to backup offers.

Instead: Respond within hours, not days. Be available and decisive during the offer process.

Forgetting Proof of Funds

Submitting an offer without your pre-approval letter or proof of funds makes sellers question if you can actually close.

Instead: Always include current pre-approval letter and proof of earnest money/down payment funds.

Getting Emotional

Falling in love with a house before you own it can lead to overpaying, waiving important protections, or crushing disappointment.

Instead: Stay businesslike. There will always be other houses - never get so attached you make bad decisions.

About "Love Letters" to Sellers

You may have heard about writing personal letters to sellers explaining why you love their home and why they should pick you. Here's what you need to know:

Fair Housing Warning: Personal letters can create fair housing liability for sellers. Letters that reveal your race, religion, familial status, national origin, or other protected characteristics put sellers in a difficult legal position. Many listing agents now advise sellers not to accept them.

Even well-intentioned letters can backfire. Mentioning your family, religion, occupation, or where you're from can make sellers uncomfortable about potential discrimination claims - even if they would have chosen you anyway.

What Works Better

Let your offer terms speak for themselves. If you want to stand out beyond the numbers:

  • Be flexible on closing timeline (ask agent what seller prefers)
  • Offer a rent-back if seller needs time to move
  • Increase earnest money to show commitment
  • Get fully underwritten to minimize financing risk
  • Have your agent call the listing agent to discuss (relationships matter)

Build Your Offer Strategy

Use this interactive tool to map out your offer approach before you find the right home.

Offer Strategy Builder

What's your target purchase price?
Higher % signals commitment
Higher down payment = stronger position
Shorter shows confidence
Loan type affects offer strength
Asking seller to pay closing costs

Your Offer Summary

Earnest Money
$7,000
Down Payment
$70,000
Loan Amount
$280,000
Concessions
$0
Offer Strength: Strong

Your offer is competitive. Consider getting fully underwritten to move from "strong" to "very strong."

Key Takeaways

  • Your offer is more than just price - earnest money, contingencies, closing date, and financing all matter to sellers
  • Never waive your option period entirely - shorten it instead to show confidence while maintaining protection
  • Earnest money of 2-3% in competitive situations signals serious commitment at no extra cost
  • Get fully underwritten before making offers to approach cash-offer confidence levels
  • Stay businesslike and avoid emotional attachment - there will always be other houses

What's Next?

Continue your journey with these related resources

View Your Full Journey Map