1 Information We Collect
Information You Provide Directly
When you use our services, you may voluntarily provide:
- Contact Information: Name, email address, phone number, mailing address
- Financial Information: Approximate credit score range, income range, savings goals, debt information (for educational assessments only—we never access your actual financial accounts)
- Homebuying Preferences: Desired location, home type, budget range, timeline
- Communication Preferences: How you'd like us to contact you
- Survey Responses: Answers to questionnaires and assessments
Information Collected Automatically
When you visit our website, we automatically collect:
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, time spent, click patterns, scroll depth
- Location Data: General geographic location based on IP address
- Referral Data: How you found us (search engine, social media, referral link)
| Data Type | Purpose | Retention Period |
|---|---|---|
| Contact Info | Communication, service delivery | Until you request deletion |
| Financial Info | Educational assessments, personalized content | 24 months or until deletion request |
| Usage Data | Improve website, personalize experience | 12 months |
| Communication Records | Service quality, legal compliance | 36 months |
2 How We Use Your Information
We use your information to:
Deliver Our Educational Services
- Provide personalized homebuyer education content
- Track your progress through the homebuying journey
- Send relevant resources based on your stage and goals
- Power interactive tools and calculators
Connect You with Verified Professionals
- Match you with pre-screened lenders, real estate agents, and other professionals in our verified network
- Share relevant information with professionals you choose to connect with
- Facilitate introductions and communication
We're transparent about this: We may receive compensation when you connect with professionals in our verified network. However, we never sell your information to third parties for their marketing purposes. The professionals in our network pay us—you never pay us anything.
Improve Our Services
- Analyze usage patterns to improve content and user experience
- Conduct research to better serve first-time homebuyers
- Test new features and educational tools
Communicate With You
- Send educational emails and resources you've requested
- Notify you about important updates to our services
- Respond to your questions and support requests
3 Information Sharing
When We Share Information
We share your information only in these circumstances:
- With Your Consent: When you explicitly choose to connect with a professional in our verified network
- Service Providers: With companies that help us operate (email services, hosting, analytics)—under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or government request
- Business Transfers: If Just Home Leads is acquired or merged, your information may transfer to the new owner
- Protection: To protect the rights, property, or safety of Just Home Leads, our users, or others
What We Never Do
- Sell your personal information to data brokers
- Share your information with unrelated third parties for their marketing
- Allow our verified professionals to use your information beyond the services you requested
4 Cookies & Tracking Technologies
We use cookies and similar technologies to improve your experience:
| Cookie Type | Purpose | Can You Disable? |
|---|---|---|
| Essential | Site functionality, security, remembering your progress | Required for site to work |
| Analytics | Understanding how visitors use our site | Yes, via browser settings |
| Personalization | Remembering your preferences and journey stage | Yes, via browser settings |
| Marketing | Measuring ad effectiveness (we don't show ads on our site) | Yes, via browser settings |
Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features, like saving your progress through our educational journey.
Do Not Track
We currently do not respond to "Do Not Track" browser signals because there is no industry standard for this feature. However, you can opt out of tracking using the methods described above.
5 Data Security
We take the security of your information seriously:
- Encryption: All data transmitted to and from our site is encrypted using SSL/TLS
- Access Controls: Only authorized team members can access personal information, and only as needed
- Secure Infrastructure: Our systems are hosted on secure, industry-standard platforms
- Regular Audits: We regularly review our security practices and update them as needed
- Vendor Vetting: We carefully vet all third-party service providers for their security practices
While we work hard to protect your information, security is a shared responsibility. We recommend using unique passwords and being cautious about phishing attempts. We will never ask for your password or full Social Security Number via email.
6 Your Rights & Choices
You have control over your information:
Access & Portability
You can request a copy of the personal information we have about you. We'll provide it in a commonly used electronic format.
Correction
If your information is inaccurate or incomplete, you can request corrections.
Deletion
You can request that we delete your personal information. Note that we may need to retain certain information for legal or legitimate business purposes.
Opt-Out Options
- Marketing Emails: Click "unsubscribe" at the bottom of any email
- Text Messages: Reply "STOP" to any message
- Phone Calls: Let us know and we'll update your preferences
- Personalization: Clear your cookies or use incognito mode
How to Exercise Your Rights
Contact us at privacy@justhomeleads.com with your request. We'll respond within 30 days.
Texas & California Residents
If you're a Texas or California resident, you have additional rights under state law, including the right to know what information is being collected, the right to opt out of data sales (we don't sell data), and the right to non-discrimination for exercising your rights.
7 Third-Party Services
Our website may contain links to third-party websites or integrate with third-party services. These include:
- Analytics: Google Analytics (for understanding site usage)
- Email: Our email service provider for sending communications
- CRM: Go High Level for managing our relationship with you
- Social Media: Links to our social media profiles
These third parties have their own privacy policies, which we encourage you to review. We're not responsible for their privacy practices.
Our Verified Network
When you choose to connect with a professional in our verified network (lenders, real estate agents, etc.), they become responsible for the information you share directly with them. They operate under their own privacy policies. We require our network partners to handle your information responsibly, but we recommend reviewing their policies as well.
8 Children's Privacy
Our services are designed for adults who are considering homeownership. We do not knowingly collect personal information from anyone under 18 years of age.
If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@justhomeleads.com and we will delete it promptly.
9 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
When we make material changes:
- We'll update the "Last Updated" date at the top of this page
- We'll notify you via email (if you've provided one) for significant changes
- We may also post a notice on our website
We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
10 Contact Us
We're here to answer your privacy questions. Reach out anytime:
We're committed to transparency. If anything in this policy is unclear, just ask.
Email: privacy@justhomeleads.com
Mail: Just Home Leads, Dallas, TX
Response Time: Within 30 days